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Bribery in elections is an important problem in computational social choice theory. We introduce and study two important special cases of the bribery problem, namely, FRUGAL-BRIBERY and FRUGAL-$BRIBERY where the briber is frugal in nature. By this, we mean that the briber is only able to influence voters who benefit from the suggestion of the briber. More formally, a voter is vulnerable if the outcome of the election improves according to her own preference when she accepts the suggestion of the briber. In the FRUGAL-BRIBERY problem, the goal is to make a certain candidate win the election by changing only the vulnerable votes. In the FRUGAL-$BRIBERY problem, the vulnerable votes have prices and the goal is to make a certain candidate win the election by changing only the vulnerable votes, subject to a budget constraint. We show that both the FRUGAL-BRIBERY and the FRUGAL-$BRIBERY problems are intractable for many commonly used voting rules for weighted as well as unweighted elections. These intractability results demonstrate that bribery is a hard computational problem, in the sense that several special cases of this problem continue to be computationally intractable. This strengthens the view that bribery, although a possible attack on an election in principle, may be infeasible in practice.