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We study the allocation of indivisible goods that form an undirected graph and quantify the loss of fairness when we impose a constraint that each agent must receive a connected subgraph. Our focus is on the well-studied fairness notion of maximin share fairness. We introduce the price of connectivity to capture the largest gap between the graph-specific and the unconstrained maximin share, and derive bounds on this quantity which are tight for large classes of graphs in the case of two agents and for paths and stars in the general case. For instance, with two agents we show that for biconnected graphs it is possible to obtain at least 3/4 of the maximin share with connected allocations, while for the remaining graphs the guarantee is at most 1/2. Our work demonstrates several applications of graph-theoretic tools and concepts to fair division problems.