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As a more natural and intelligent interaction manner, multimodal task-oriented dialog system recently has received great attention and many remarkable progresses have been achieved. Nevertheless, almost all existing studies follow the pipeline to first learn intra-modal features separately and then conduct simple feature concatenation or attention-based feature fusion to generate responses, which hampers them from learning inter-modal interactions and conducting cross-modal feature alignment for generating more intention-aware responses. To address these issues, we propose UniTranSeR, a Unified Transformer Semantic Representation framework with feature alignment and intention reasoning for multimodal dialog systems. Specifically, we first embed the multimodal features into a unified Transformer semantic space to prompt inter-modal interactions, and then devise a feature alignment and intention reasoning (FAIR) layer to perform cross-modal entity alignment and fine-grained key-value reasoning, so as to effectively identify user’s intention for generating more accurate responses. Experimental results verify the effectiveness of UniTranSeR, showing that it significantly outperforms state-of-the-art approaches on the representative MMD dataset.