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Earlier NLP studies on framing in political discourse have focused heavily on shallow classification of issue framing, while framing effect arising from pragmatic cues remains neglected. We put forward this latter type of framing as “pragmatic framing”. To bridge this gap, we take presupposition-triggering adverbs such as ‘again’ as a study case, and quantitatively investigate how different German newspapers use them to covertly evoke different attitudinal subtexts in their report on the event “European Refugee Crisis” (2014-2018). Our study demonstrates the crucial role of presuppositions in framing, and emphasizes the necessity of more attention on pragmatic framing in the research of automated framing detection.