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In recent years, pre-trained language models have garnered significant attention due to their effectiveness, which stems from the rich knowledge acquired during pre-training. To mitigate the inconsistency issues between pre-training tasks and downstream tasks and to facilitate the resolution of language-related issues, prompt-based approaches have been introduced, which are particularly useful in low-resource scenarios. However, existing approaches mostly rely on verbalizers to translate the predicted vocabulary to task-specific labels. The major limitations of this approach are the ignorance of potentially relevant domain-specific words and being biased by the pre-training data. To address these limitations, we propose a framework that incorporates conceptual knowledge for text classification in the extreme zero-shot setting. The framework includes prompt-based keyword extraction, weight assignment to each prompt keyword, and final representation estimation in the knowledge graph embedding space. We evaluated the method on four widely-used datasets for sentiment analysis and topic detection, demonstrating that it consistently outperforms recently-developed prompt-based approaches in the same experimental settings.