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This study proposed a novel reward-based negotiating agent strategy using an issue-based represented deep policy network. We compared the negotiation strategies with reinforcement learning (RL) by the tournaments toward heuristics-based champion agents in multi-issue negotiation. A bilateral multi-issue negotiation in which the two agents exchange offers in turn was considered. Existing RL architectures for a negotiation strategy incorporate rich utility function that provides concrete information even though the rewards of RL are considered as generalized signals in practice. Additionally, in existing reinforcement learning architectures for negotiation strategies, both the issue-based representations of the negotiation problems and the policy network to improve the scalability of negotiation domains are yet to be considered. This study proposed a novel reward-based negotiation strategy through deep RL by considering an issue-based represented deep policy network for multi-issue negotiation. Comparative studies analyzed the significant properties of negotiation strategies with RL. The results revealed that the policy-based learning agents with issue-based representations achieved comparable or higher utility than the state-of-the-art baselines with RL and heuristics, especially in the large-sized domains. Additionally, negotiation strategies with RL based on the policy network can achieve agreements by effectively using each step.