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People have diverse privacy requirements. This is best modeled using a personalized local differential privacy model where each user privatizes their data using a possibly different privacy parameter. While the model of personalized local differential privacy is a natural and important one, prior work has failed to give meaningful error bounds. In this paper, we study the foundational sum/mean estimation problem under this model. We present two novel protocols that achieve strong error guarantees. The first gives a guarantee based on the radius of the data, suiting inputs that are centered around zero. The second extends the guarantee to the diameter of the data, capturing the case when the points are situated arbitrarily. Experimental results on both synthetic and real data show that our protocols significantly outperform existing methods in terms of accuracy while providing a strong level of privacy.