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We present PERSE, a method for building an animatable personalized generative avatar from a reference portrait. Our avatar model enables facial attribute editing in a continuous and disentangled latent space to control each facial attribute, while preserving the individual's identity. To achieve this, our method begins by synthesizing large-scale synthetic 2D video datasets, where each video contains consistent changes in the facial expression and viewpoint, combined with a variation in a specific facial attribute from the original input. We propose a novel pipeline to produce high-quality, photorealistic 2D videos with facial attribute editing. Leveraging this synthetic attribute dataset, we present a personalized avatar creation method based on the 3D Gaussian Splatting, learning a continuous and disentangled latent space for intuitive facial attribute manipulation. To enforce smooth transitions in this latent space, we introduce a latent space regularization technique by using interpolated 2D faces as supervision. Compared to previous approaches, we demonstrate that PERSE generates high-quality avatars with interpolated attributes while preserving identity of reference person.