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Modern sequence models (e.g., Transformers and linear RNNs) emerged as dominant backbones of recent deep learning frameworks, mainly due to their efficiency, representational power, and/or ability to capture long-range dependencies. Recently, adopting these sequence models for graph-structured data has gained popularity as the alternative to Message Passing Neural Networks (MPNNs). There is, however, a lack of a common foundation about what constitutes a good graph sequence model, and a mathematical description of the benefits and deficiencies in adopting different sequence models for learning on graphs. To this end, we introduce the Graph Sequence Model (GSM), a unifying framework for applying sequence models to graph data. The GSM framework allows us to understand, evaluate, and compare the power of different sequence model backbones in graph tasks. Building on this insight, we propose GSM++, a fast hybrid model that hierarchically tokenizes the graph using Hierarchical Affinity Clustering (HAC) and then encodes these sequences via a hybrid architecture. The theoretical and experimental findings confirm that GSM++ outperforms baseline models on most benchmarks.