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We study *online multicalibration*, a framework for ensuring calibrated predictions across multiple groups in adversarial settings, across $T$ rounds. Although online calibration is typically studied in the $\ell_1$ norm, prior approaches to online multicalibration have taken the indirect approach of obtaining rates in other norms (such as $\ell_2$ and $\ell_{\infty}$) and then transferred these guarantees to $\ell_1$ at additional loss. In contrast, we propose a direct method that achieves improved and oracle-efficient rates of $\widetilde{\mathcal{O}}(T^{-1/3})$ and $\widetilde{\mathcal{O}}(T^{-1/4})$ respectively, for online $\ell_1$-multicalibration. Our key insight is a novel reduction of online $\ell_1$-multicalibration to an online learning problem with product-based rewards, which we refer to as *online linear-product optimization* ($\mathtt{OLPO}$). To obtain the improved rate of $\widetilde{\mathcal{O}}(T^{-1/3})$, we introduce a linearization of $\mathtt{OLPO}$ and design a no-regret algorithm for this linearized problem. Although this method guarantees the desired sublinear rate (nearly matching the best rate for online calibration), it is computationally expensive when the group family $\mathcal{H}$ is large or infinite, since it enumerates all possible groups. To address scalability, we propose a second approach to $\mathtt{OLPO}$ that makes only a polynomial number of calls to an offline optimization (*multicalibration evaluation*) oracle, resulting in *oracle-efficient* online $\ell_1$-multicalibration with a corresponding rate of $\widetilde{\mathcal{O}}(T^{-1/4})$. Our framework also extends to certain infinite families of groups (e.g., all linear functions on the context space) by exploiting a $1$-Lipschitz property of the $\ell_1$-multicalibration error with respect to $\mathcal{H}$.